| |||
| |||
| | | |
 | ||||||
 | ||||||
Mum! Mum! Can I have some Digimon cards, puh-lease? But you've already got hundreds: you've got Jigglypuff, Pikachu, Ash, Bettrijju and Harvimuff, and a host of other katakana-based toylets. Oh mum! That's Pokémon! Don't you know anything? Er... Thought not. I'm talking about Digimon, the post-Pokémon vid production from Uncle Rupert Murdoch's Fox channel. It's a quantum leap beyond Pokémon. You're using 'quantum' in its correct sense here, aren't you Timothy? As the smallest possible difference between things? Not exactly... Well, I don't know, I read it on the Fox Web site. Anyway, it's the next major cultural revolution to sweep the five-to-11 demographic, and I fully intend to use my pester power to liberate some of your disposable income in my direction, thence to a toy shop and ultimately to the balance sheet of News Corporation. Ah, the cynicism of youth! Oh, nonsense, mummy. I know full well I'm being exploited for my ill-formed sense of self and in-built need to control my environment, even if it's created by Japanese culture scientists. Well, it's just that it's not... healthy. Oh, don't come it with all your Acid House ideals, mum. Not healthy in what way, exactly? Oh God, I don't know. Do I look like Anita Roddick? Anyway, we've spent enough money on psychologically engineered toys. That's more like it: you're a post-capitalist after all. Anyway, how about if I changed my request? From Digimon trading cards to... I need a tenner to buy Flash. Flash... Macromedia Flash? The well-regarded vector-animation package? It's more than a tenner isn't it? Yeah, but I flogged my Pokémon the Movie cards and I'm only a tenner short. Well, yes, but... what do you want it for? You're only seven. You're not going to... Start a .com? No. Thank God for that... we'd be in the Daily Mail: it'd be sooooo embarrassing. No, mother, I'm going to redefine interactivity for the coming age of broadband. Oh Jesus, it's worse. Yeah, I got the idea from the Digimon site. It's great but its a bit of a sneeze waiting for it to download. So when ADSL turns the Web into TV, I'm going to be right there with lots of highly specced content done in Flash and QuickTime and Windows Media Player and Ipix ready to clean up. I'VE GIVEN BIRTH TO A MONSTER!!!! What's the matter mater? You're not going to give me all that 'content-is-king' Jakob Nielsen crap are you? No, it's just...well, Timothy, ADSL isn't going to run on your V-Tech Early Learner laptop. Oh sod it, buy me a Mac then. Or that. Oh bugger. Timothy! Wash your mouth out with Anti-bacterial Skin Gel and Volvic! | ||||||
16/02 16/03 16/04 16/05 16/06 16/07 16/08 16/09 16/10 16/11 16/12 16/13 16/14 16/15 16/16 16/17 16/18 16/20 16/21 16/22 16/23 16/24 16/25 | ||||||
| | | | | | |