And to conclude this demo let me just show you the cute wiggly minimise-into-the-Dock thing one more time.

Yes that's very pretty Steve, but why show me this? You know we only do Intel systems.

Take a look at the monitor cable, Dirk.

Huh, the Mac isn't plugged in? Now, a wireless monitor I would be interested in.

No, look at where the monitor is plugged in.

One of my machines! You mean...

Yep, you've been looking at Mac OS X running on Intel.

Damn you, Steve, I always knew you had this one up your sleeve. OK, you know that I don't want to upset Redmond, but screw it, I want it.

You can't have it. No one can have it. No one can even know about it. That's why you're here. It's mine, all mine!

You're not making any sense.

Sorry, that's my 'scaring the investors' schtick. Must make a mental note not to do that anymore.

Anyway, it still doesn't make sense. Why make something and not sell it? You're just afraid of giving Microsoft ammunition for its appeal. If there was a real competitor to Windows...

OK, you're halfway there. Yeah, we're not releasing it because of the Microsoft anti-trust case, but not for the reasons you're thinking.

I'm baffled.

Well, we don't want Microsoft to lose.

So then release it!

And destroy Apple?

Huh?

Look, Dirk, this thing is never going to sell in the quantities required to be a threat to Windows. The home users aren't going to take it, because when someone walks into PCs R Us he's either so stupid he wants a computer that matches his couch...

...which is your market...

...exactly. Or he wants something that runs Office 2000. And as for the corporate market...

...but they'll love this! Remote admin! Maximum reliability.

Two words, Dirk: open source. They'll never buy into it. The corporate world is full of people who've been trained to believe that the NT way is the right way. But half of Mac OS X - the important bit as far as your local sysadmin is concerned - has been hacked over by the kind of unwashed Linux enthusiast that these people loathe.

So, why tease me like this Steve?

Because we need the world to know it exists, to help Microsoft. But I'm not stupid enough to launch it. Not until we wean ourselves off hardware sales...

...which the market appears to be doing...

That hurts.

Anyway, I don't get it. Why help Microsoft? As a minority OS manufacturer you'll be in a great position when they get split up.

Because a split Microsoft keeps me awake at night. We all want to see them go away, but no one's really thought it through. Imagine a company that just made Windows. No applications, with no worries about supporting the freaking Office paperclip at system level. They'd be free to hone Windows into something actually good. Windows is where we were with Mac OS 7.5: bloated and unstable. We fixed it. A lean Microsoft could do the same. And there's one thing I really don't want to see...

...I've guessed: Windows on Mac hardware.

Right. I like Apple's niche. We get the geeks with Mac OS X. And they'll do.

16/02
The millennium bug

16/03
Five-year plan

16/04
Prime Minister's Question Time

16/05
She's a rainbow

16/06
AppleScript

16/07
Internet boom

16/08
RIP

16/09
Rules of the game

16/10
Thou shalt not worship...

16/11
Love Bug

16/12
Mac OS X Shenanigans

16/13
Digimon

16/14
Theory

16/15
Holidays

16/16
Apple Masters

16/17
Cube

16/18
John Doe

16/19
Maoist self-criticism

16/20
WAP

16/21
BSD

16/22
Share Prices

16/23
ADSL

16/24
Mac OS X on Intel

16/25
Christmas Presents